ABOUT

ABOUT US

ソトアソビ公式ロゴ

When I go outside, I get a little excited.
Stick your own unique stickers on your favorite gear.
That alone will make your next outdoor adventure even more enjoyable.

Outdoor play is
Camping, fishing, surfing, snowboarding, driving, spending time with my dog.
This is a brand that makes all outdoor activities more fun and colorful.

We don't just offer stickers, we offer designs that express your play style and lifestyle.

夕日に照らされた山脈。アウトドアへの情熱を象徴するイメージ

Our Mission

Enjoy the outdoors more freely.
More fun.

Add a little playfulness and the power of design to your time in nature.

The photo you put on your gear, car or board should speak volumes about who you are.

That is Sotoasobi's mission.

Our Vision

Bring pop style to all your outdoor activities.

Whether it's in the mountains, the sea, a river, or a snowy mountain.
Designs that suit any field, from Japan to the world.

As a brand that connects outdoor culture and art, we will spread the excitement that lies between everyday life and adventure.

ルーフテント付きの車と海。自由な旅のスタイルを象徴するイメージ
海辺を歩くサーファー。ブランドのルーツでもある波乗りを象徴するイメージ

Our Story

At first, I just loved playing outside.
On weekends, I go camping, head to the beach if there are waves, and head to the mountains if it snows.

During that time, I felt, "It would be interesting if I could give shape to this feeling."
That thought was the origin of Sotoasobi.

Memories of time spent in nature, laughter with friends, gear that has been used many times.

All of this can be put into a single sticker or piece of clothing.
Sotoasobi will always be there for you on your adventures.